Privacy Policy of Forloveandlemon

Last Updated: 2025.08.28

Forloveandlemon (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, disclose, and protect the information you provide when using our website (the “Site”) and purchasing our dresses and lingerie (the “Services”). By accessing or using the Site and Services, you acknowledge that you have read, understood, and agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect two types of information about you: Personal Information (information that identifies you personally) and Non-Personal Information (information that does not identify you).

1.1 Personal Information

We collect Personal Information when you interact with the Site and Services, such as when you:

Create an account (e.g., your full name, email address, phone number, and password);
Place an order (e.g., shipping address, billing address, payment card details, and order history);
Subscribe to our newsletter (e.g., your email address);
Contact our customer service (e.g., your name, email address, phone number, and the content of your inquiry);
Participate in surveys, promotions, or feedback forms (e.g., your name, email address, and responses to survey questions).

We only collect Personal Information that is necessary to provide the Services, fulfill your requests, and improve your experience with Forloveandlemon.

1.2 Non-Personal Information

We may automatically collect Non-Personal Information when you use the Site, including:

Technical information: Your device type (e.g., smartphone, laptop), operating system, browser type, IP address, and internet service provider;
Usage information: Pages you visit on the Site, time spent on each page, links clicked, search queries, and referral source (how you found the Site);
Cookies and similar technologies: We use cookies (small text files stored on your device) and web beacons to track usage, remember your preferences (e.g., language settings), and personalize your experience. You can manage cookie settings through your browser, but disabling certain cookies may affect the functionality of the Site.

2. How We Use Your Information

We use the information we collect for the following purposes:

Fulfill and manage orders: Process your purchases, arrange shipping, send order confirmations, and provide updates on order status;
Account management: Maintain your account, allow you to access and update your account information, and provide personalized recommendations based on your order history;
Customer service: Respond to your inquiries, resolve issues, and provide support (e.g., assisting with returns or exchanges);
Marketing and communications: Send you newsletters, promotional offers, and updates about new products or events (only if you have opted in to receive such communications; you can unsubscribe at any time);
Improve our Site and Services: Analyze usage data to identify trends, enhance the Site’s functionality, optimize product offerings, and improve the overall user experience;
Security and fraud prevention: Protect against unauthorized access, fraud, or other illegal activities, and ensure the security of the Site and your information;
Compliance with legal obligations: Fulfill legal requirements, such as tax reporting, and respond to lawful requests from government authorities.

3. How We Disclose Your Information

We will not sell, rent, or lease your Personal Information to third parties without your consent, except in the following circumstances:

Service providers: We may share your information with trusted third-party service providers who assist us in operating the Site and providing the Services, such as:
Payment processors (to process your payment securely);
Shipping and logistics companies (to deliver your orders);
Email service providers (to send order confirmations and newsletters);
IT service providers (to maintain the Site’s security and functionality).

These service providers are only permitted to use your information to perform the services they are hired for and are required to protect your information in accordance with this Privacy Policy.

Legal requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
Business transfers: In the event of a merger, acquisition, sale of assets, or other business transfer involving Forloveandlemon, your information may be transferred to the new owner, provided that the new owner agrees to protect your information in accordance with this Privacy Policy.

4. How We Protect Your Information

We implement reasonable technical, administrative, and physical security measures to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

Encryption of sensitive information (e.g., payment card details) during transmission and storage;
Secure servers and firewalls to prevent unauthorized access to our systems;
Access controls to limit who within our organization can access your information;
Regular security audits and updates to our security protocols.

While we take steps to protect your information, no security measure is completely foolproof. We cannot guarantee the absolute security of your information, and you acknowledge that you use the Site and Services at your own risk.

5. Your Rights Regarding Your Information

You have certain rights regarding your Personal Information, subject to applicable law. These rights may include:

Access: Request a copy of the Personal Information we hold about you;
Correction: Request that we correct any inaccurate or incomplete Personal Information;
Deletion: Request that we delete your Personal Information (subject to legal or contractual obligations that require us to retain it);
Opt-out: Opt out of receiving marketing communications from us (you can click the “unsubscribe” link in our emails or contact us at the address below);
Data portability: Request that we transfer your Personal Information to another organization (where technically feasible);
Withdraw consent: Withdraw any consent you have given us to process your information (where processing is based on consent).

To exercise any of these rights, please contact us at [email protected] with your request. We will respond to your request within a reasonable timeframe, as required by applicable law.

6. Retention of Your Information

We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example:

We will retain your order information for as long as needed to process returns, resolve disputes, and comply with tax and legal obligations;
If you have an account, we will retain your account information until you request its deletion or your account is inactive for a prolonged period (we will notify you before deleting inactive accounts);
We will retain marketing-related information (e.g., your email address) until you opt out of receiving marketing communications.

Once your information is no longer needed, we will securely delete or anonymize it.

7. Third-Party Links

The Site may contain links to third-party websites or services (e.g., social media platforms, payment gateways). This Privacy Policy does not apply to these third-party sites. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children’s Privacy

Our Site and Services are not intended for children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect Personal Information from children. If we become aware that we have collected Personal Information from a child without parental consent, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us at [email protected].

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. When we make changes, we will revise the “Last Updated” date at the top of this Policy and post the updated version on the Site. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Your continued use of the Site and Services after the updated Privacy Policy is posted constitutes your acceptance of the changes.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your Personal Information, please contact us at:

Email: [email protected]

We will make every effort to address your inquiry promptly and resolve any issues you may have.